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    Disney XD transports kids into worlds of hilarious, outrageous fun and awesome inspiring adventures.

    The channel is already home of Marvel and Star Wars related programming, which are supported by strong retail and licence support.


    Disney XD is a fully commercial channel - Core audience Boys 6-11


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    In the epic tradition of the Star Wars saga comes Star Wars Rebels , with all-new action-packed adventures. It is a dark time in the galaxy, as the evil Galactic Empire rules with an iron fist. Imperial forces have occupied a remote planet, but a small group dares to defy them: the clever and motley crew of the starship Ghost. Star Wars Rebels follows their antics and adventures, as this scrappy group of heroes uses unique skills and natural talents to battle the Empire and help the citizens of their world. TM & © 2014 LFL.


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    Marvel's 'Captain America: The Winter Soldier' will pick up where Marvel's 'Avengers' left off as Steve Rogers struggles to embrace his role in the modern world and teams up with Natasha Romanoff, aka Black Widow, to battle a powerful yet shadowy enemy in present day Washington D.C.


    To discuss partnership opportunities, please get in touch.


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    VIOLETTA is a super talented teen who has an incredible singing voice that she inherited from her mother, a famous musician and singer who died in an accident when Violetta was little. After many years away, Violetta and her overprotective father GERMAN return to the big city of Buenos Aires where Violetta discovers a whole new world, full of experiences that will help her find her destiny and discover the history of her family. While she attends the prestigious performing academy Studio 21, she falls in love with TOMAS and LEON and bonds with her best friends FRANCESCA, CAMILA and MAXI.


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    Like a best friend, Disney Channel taps into the world of kids and families through imagination, laughter and optimism... - Every day!

    Although Disney Channel is girls skewed, is also popular with boys.


    Disney Channel is a fully commercial - Core audience Boys & Girls 6-12


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    Biochemist Dr. Hank Pym uses his latest discovery, a group of subatomic particles, to create a size-altering formula. Though his first self-test goes awry, he develops an instrument that helps him communicate with and control insects.


    If your brand is interested in a partnership with this exciting instalment from Marvel, please get in touch.


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    After a traumatic event unsettles a lively Apatosaurus named Arlo, he sets out on a remarkable journey, gaining an unlikely companion along the way - a human boy.


    If you'd like to partner with us on The Good Dinosaur, please get in touch.


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    Disneymedia+ are passionate about creating promotional and advertising solutions for like-minded brands. We help our clients connect with consumers and hit their business objectives in creative ways through activity that leverages the length and breadth of Disney’s assets from Disney to Pixar, Marvel, ABC and ESPN.


    Please get in touch for partnership opportunities.


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    The second teaser of Star Wars: The Force Awakens was unveiled at the Star Wars Celebration event in Anaheim.

    The movie can be seen from December 2015.


    Are you interested in partnership opportunities with one of our movies or franchises? - Please contact us.


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Magical Results

Disneymedia+ have partnered with a wide range of like-minded brands to create innovative and exciting campaigns across a variety of platforms.

  • The main aim of this partnership was to drive penetration of the Cravendale brand and we absolutely suceeded on this measure. Penetration was up 12% and loyalty increased over 25% during the promotion
    Samantha Dolan, Cravendale Senior Brand Manager, Arla Foods
  • The partnership with Disney has set the bar for HP for any future partnerships we might make.
    Sarah Fortuna, Uk&I Consumer Marketing Manager
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Disney Pixar and VisitScotland
VisitScotland and Disney Pixar created a global marketing campaign to promote Scottish tourism around the much anticipated film ‘Brave’, which is set in the Scottish Highlands and features some of Scotland’s biggest stars.
View Case Study
Cravendale and Muppets
Cravendale and Muppets; The perfect collaberation
View Case Study
Hewlett Packard and Tron
A powerful partnership for Disney TRON: Legacy and Hp Print
View Case Study
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    Disney Pixar and VisitScotland

    Visit Scotland wanted to make Scotland stand out on the global stage against the 200 global destinations actively marketing themselves. The objective was to grow tourism’s contribution to Scotland’s economy by sparking new demand for holidays in Scotland both domestically, nationally and internationally and across all key audiences, especially families.

    VisitScotland and Disney Pixar created a global marketing campaign to promote Scottish tourism around the much-anticipated film Brave, which is set in the Scottish Highlands and features some of Scotland’s biggest stars.

    The campaign included multi-media activities such as joint TV and cinema advertising across the UK, North America and Europe, PR opportunities, digital marketing and events including premieres and screenings that continued through the film’s home entertainment release.

    Over the next 10 years the Scottish economy will benefit from an additional spend of over £100m from International visitors influenced by Visit Scotland’s Brave marketing.

    More than 30,000 referrals to hotels, B&B’s, tour operators and other partners were generated proving there was concrete trip-planning interest directly to the Scottish businesses

    Web visit targets were exceeded by 65%

    Spontaneous awareness for the campaign beat our target cutting through the storm of the Olympics peaking at 40%

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    Cravendale and Muppets Case Study

    With the aim of standing out in the dairy aisle, Disneymedia+ worked with Cravendale to create a highly entertaining cross-platform campaign, combining Cravendale's irreverent brand positioning with The Muppets' legendary characters and humour.

    At the heart of the promotion was an on-pack mechanic for a bespoke Kermit backpack, driving repeat purchase supported with a Muppets-themed TV ad. Social media helped seed and then sustain the activity by offering rewards such as V.I.P. screenings and collectable stickers, making sure fans were fully involved in the excitement surrounding the campaign and the movie itself.

    A spokesperson for Arla Foods confirmed that the campaign strengthened the brand's position as the number one milk brand in the UK, highlighting how powerful these partnerships can be.

    25% increase in brand loyalty

    During the campaign the Milk Matters website was ranked in the top 10 FMCG websites

    Market share increased from 11% to 13%

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    Hewlett Packard and Tron Case Study

    In autumn 2010 HP launched its revolutionary HP ePrint Technology in the UK; printing from anywhere, anytime via e-mail and truly connecting consumers' lives on the go to the digital world. HP's challenge was how to introduce this new technology to a broader audience of early adopters and successful families. Their goal was to create and establish awareness of the new HP ePrint technology, deepen engagement with the brand and increase purchase intent for the new HP printers.

    HP UK partnered with The Walt Disney Company on the launch of TRON: Legacy, its futuristic flagship 3D movie release of the year, and the wider TRON franchise, to build the HP ePrint brand.
    The campaign saw HP and Disney merge the boundaries between the virtual and physical worlds, establishing both brands as digital pioneers in the minds of consumers.

    Phase 1: Setting the scene including bespoke TRON: Legacy HP ePrint microsite on Disney.co.uk, TRON: Legacy and HP Facebook pages integration and Digital Outdoor advertising

    Phase 2: Generating awareness, including Disney Store Outdoor hoarding on Oxford Street, co-branded cinema ads for Xbox game, a Yahoo! UK homepage takeover and an experiential event at South Bank

    Phase 3: Partnership peak including premiere event sponsorship, press junket sponsorship, soundtrack stickering and inserts and press coverage

    A bespoke research study was conducted by Ipsos OTX MediaCT, to evaluate the effectiveness of the HP ePrint and TRON: Legacy franchise partnership. Findings from the research study highlighted the success of the partnership:

    Awareness of HP’s ePrint technology has increased 23%

    Interest and consideration in HP ePrint up 45%

    Perceptions of HP as an ‘innovative’, ‘cutting edge’ and ‘trusted’ brand up 22%, 21% and 15% respectively

    Despite there being no call to action for this campaign, purchase intent increased by 15%, demonstrating the power of a brand campaign on a consumer’s wallet.

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Search Our Brands

Use the filters below to search our brands by audience or platform.
Simply choose from Audience groups or Platforms, and then select the filters you wish to view by.
Multiple filters can be selected and to remove a filter, simply de-select your choice.

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  • Game-changing, ever-evolving interactive entertainment experience.
    View Brand
  • Disney Fairies live in a world full of pixie-dust, magic, true friendship and nature
    View Brand
  • Club Penguin is a massively multiplayer online game containing a range of online games and activities...
    View Brand
  • The story of Simba the lion cub in a spectacular musical version.
    View Brand
  • Disney On Ice presents the audiences for a captivating adventure...
    View Brand
  • Angelina Jolie as Maleficent – a vindictive fairy who rises to become the self-proclaimed "Mistress of All Evil...
    View Brand
  • Disney Junior is part of the Disney Media Networks division of the The Walt Disney Company
    View Brand
  • Henry Hugglemonster is an animated pre-school show...
    View Brand
  • Welcome to the Marvel Univers - One of the world's leading character-based entertainment companies
    View Brand
  • Doc McStuffins is an animated children's television series...
    View Brand
  • The most successful mobile game franchise of all time.
    View Brand
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    Infinity

    Infinity is a game-changing, ever-evolving interactive entertainment experience, based in creative fun play, which empowers kids of all ages to engage in the worlds and stories of Disney, and ultimately create and share their own fun experience.

    Get in touch to find out more about available partnership opportuities with Infinty.

    Target Audience: 
    Everyone
    Families
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    Fairies

    Disney Fairies live in a world full of pixie-dust, magic, true friendship and nature.
    Relatable themes allow girls to transition between the “fantasy” stage of their childhood into a more “real-world” centric lifestyle through a collection of characters and stories that reflect their lives.

    Target Audience: 
    Girls 6-9
    Brand Attributes: 
    Finding your own talent
    Friendship
    Magic and Pixie Dust
    Nature
    Teamwork
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    Club Penguin

    Club Penguin is part of a huge online community which introduces players to a winter-set virtual world where they play as penguin-avatars and interact with each other.

    Target Audience: 
    Boys
    Girls
    Pre-school
    Brand Attributes: 
    Adventure
    Friendship
    Funny
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    The Lion King - Musical

    A combination of astonishing puppetry and the famous songs which are familiar to millions, places The Lion King Musical in a league of its own.

    Target Audience: 
    Everyone
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    Disney on Ice

    This production delights the audience with a journey through the Disney univers to e.g. Ariel’s world from The Little Mermaid and into the mystical land of Pixie Hollow for a presentation of Tinker Bell.

    Target Audience: 
    Everyone
    Families
    Brand Attributes: 
    Adventure
    Celebration of family life
    Classic
    Enchanting
    Funny
    Storytelling
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    Maleficent

    Maleficent explores the untold story of Disney's most iconic villain from the 1959 classic Sleeping Beauty and the elements of her betrayal that ultimately turned her pure heart to stone.

    Target Audience: 
    Women
    Brand Attributes: 
    Adventure
    Classic
    Enchanting
    Storytelling
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    Disney Junior

    Disney Junior is a channel for pre-school kids and parents.
    Aimed mainly for children between 3 through 7 years of age, its programming consists of original first-run television series, theatrically-released and made-for-DVD movies.

    Target Audience: 
    Boys 2-5
    Families
    Girls 2-5
    Mums
    Pre-school
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    Henry Hugglemonster

    The series revolves around the daily life of Henry Hugglemonster and his slightly chaotic family living in the suburban town of Roarsville. The world of Henry Hugglemonster takes the audience through the ups and downs of being part of a loving, bustling monster family. Everyone in Roarsville is a friendly and fun-loving monster.

    Target Audience: 
    Everyone
    Families
    Mums
    Pre-school
    Brand Attributes: 
    Celebration of family life
    Emotional storytelling with a monstery twist
    Friendship
    Funny
    Relatable. loveable characters
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    Marvel

    Marvel counts among its characters such well-known properties as Spider-Man, Iron Man, the Hulk, Captain America, the Avengers and much more...
    These superhero titles were created by Stan Lee, Jack Kirby, Steve Ditko, and many others.
    Marvel utilizes its character franchises in entertainment, licensing and publishing and the characters live way beyond the movies, as do the partnership opportunities.

    Target Audience: 
    Boys
    Men
    Pre Teens
    Brand Attributes: 
    Adventure
    Epic
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    Doc McStuffins

    The series is about a six-year-old girl who can "fix" toys, with a little help from her stuffed animal friends.
    Doc McStuffin models a strong sense of community, friendship and magical storytelling.
    It demonstrates the importance of lending a helping hand, or paw when people and stuffed animals need it most.

    Target Audience: 
    Everyone
    Families
    Mums
    Pre-school
    Brand Attributes: 
    Friendship
    Imagination
    Kindness
    Storytelling
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    Fairies Lost & Found

    Partnership opportunities will be available on the LITE version (banners).

    Get in touch to discuss advertising opportunities.

    Target Audience: 
    Girls
    Brand Attributes: 
    Finding your own talent
    Friendship
    Magic and Pixie Dust
    Nature
    Teamwork
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    Tap Tap Tour

    Tap Tap has become the most popular iPhone game series in App store history, and holds the Guinness World Record for the most successful mobile game franchise of all time. Its success continued with the release of Tap Tap Revenge Tour in June 2012.

    Get in touch to discuss advertising opportunities.

    Target Audience: 
    Families
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Research and Insight

Research is fundamental to everything we do at Disney and we make it our responsibility to fully understand our audiences.
Explore the powerful relationship between Families and Entertertainment

Understanding this relationship is crucial to everything we do at Disney, but can also help you understand the lives and motivations of this core consumer group who are essential to your business.

Read More
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    Entertainment & The Family

    Everything that Disney does is about connecting with families. When you think of Disney, you inevitably think of families and those important shared family moments. The relationship families have with entertainment is very powerful, understanding this drives the direction of Disney, but can also help you understand the lives and motivations of this core consumer group who are essential to your business.

    We worked with our research partner aevolve using multiple data sources ranging from quantitative sources such as the aevolve Consumer Connections System and TGI Lifestyle information, through to bespoke qualitative Disney commissioned in-home depth interviews. We focused on families with children aged 6-11 as this is the busiest time in family life. Children have a full grasp of the immediate world around them but are not ready for the independence and wider consequences that come with the move into secondary school.

    The results of the study lay out the five key needs entertainment delivers for families, underlining why families in this key life stage hold such a strong affinity and connection with shared entertainment moments. It also underscores the importance of recommendation and emotional connection when it comes to preference and choice for families.

    Feelings and emotion can bypass price point and product information, and save time in making choices. Being part of shared family entertainment moments, enriching and expanding these moments and helping deliver more of them for families is at the core of our messaging and we hope it can be for your brands too.

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Meet The Team

Here are some of the Disneymedia+ team members
  • Caroline Lønnquist
    Marketing Director
    Caroline Lønnquist
    Marketing Director
    Favourite Disney Film: 
    Finding Nemo
    Favourite Disney Song: 
    Circle of Life
  • Gavern Newsum
    Media Planning and Presentation Manager
    Gavern Newsum
    Media Planning and Presentation Manager
    Favourite Disney Film: 
    Toy Story 3
    Favourite Disney Song: 
    Man or Muppet
  • Matthew Robson
    Director of Programming
    Matthew Robson
    Director of Programming
    Favourite Disney Film: 
    Jungle Book
    Favourite Disney Song: 
    We’re all in this together
  • Malene Lønstrup
    Ad Sales Planner
    Malene Lønstrup
    Ad Sales Planner
    Favourite Disney Film: 
    Monsters Inc.
    Favourite Disney Song: 
    Frozen “Let it go”
  • Sven Nakotte
    Senior Ad Sales Manager, Denmark
    Sven Nakotte
    Senior Ad Sales Manager, Denmark
    Favourite Disney Film: 
    20,000 Leagues Under the Sea
    Favourite Disney Song: 
    The Bare Necessities
  • Peter Leegaard
    Head of Disneymedia+ Nordic
    Peter Leegaard
    Head of Disneymedia+ Nordic
    Favourite Disney Film: 
    The Jungle Book
    Favourite Disney Song: 
    When You Wish Upon a Star
  • Katja Krabbe
    Ad Sales Supervisor
    Katja Krabbe
    Ad Sales Supervisor
    Favourite Disney Film: 
    The Lion King
    Favourite Disney Song: 
    Let it go
  • Johan Olsson
    Ad Sales Manager, Sweden
    Johan Olsson
    Ad Sales Manager, Sweden
    Favourite Disney Film: 
    Cool Runnings
    Favourite Disney Song: 
    Hakuna Matata
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